PubWise

PubWise is a transformational, end-to-end programmatic advertising platform that allows publishers and buyers to transact smoothly up and down the supply chain with Radical Observability™ and optimal performance. Its Supply Path Optimization Technology® (SPOT) uses machine learning, hyper-automation, bidstream compression and other traffic-shaping technologies to adapt and learn to deliver value to both supply and demand partners over time. With both managed and self-service options, PubWise helps publishers take control of their data and earn more revenue from high-quality demand sources. For advertisers, PubWise provides direct access to trusted supply partners that creates more speed, efficiency and reach, resulting in better campaign performance.