Puffin Produce

Haverfordwest based Puffin Produce Ltd evolved from the Pembrokeshire Potato Marketing Group, a grower's co-operative formed in the 1970s. Puffin Produce was created in 1995 and has remained true to its collective roots being majority-owned by Welsh growers. In recent years the company has experienced rapid growth in both market share and facilities. The company's 'Blas Y Tir' (Taste of the Land) brand was launched by Puffin Produce in 2011 in response to demand from Welsh shoppers and retailers. Now available in most multiple retailers in Wales the brand encompasses a range of vegetables including the True Taste Award-winning Estima baking and aptly named Rudolph potatoes, also leeks, cabbage, cauliflowers, swede, spring onions, and daffodils, and of course the flag-ship Pembrokeshire Earlies. Targeted marketing has seen the brand achieve a retail sales value in excess of £8 million in the space of two years and continues to grow at over 200 per cent year on year. With Welsh Government and European Union support some £8.4 million in capital expenditure has been invested in the company, and Puffin has increased its volume sales by 50% and the workforce has expanded from 55 to its current 107 members.