Pure Electric

Pure Electric is a specialist electric mobility retailer, driven by our desire to make a real, meaningful positive impact on the way we all travel every day. Founded by entrepreneur Adam Norris and his passion for new, game-changing technology that improves everyday lives, we believe that electric mobility can play a pivotal role in reducing society's reliance on cars, lowering air pollution and congestion in cities. We are proud to back the #bikeisbest campaign, standing in line with industry colleagues as we work to help a new generation discover the joys and benefits of the bicycle. Now is the time to change the status quo, creating a stronger, healthier future for all of us.