Quester

Quester is a marketing research company specializing in the power of conversation. Integrating close-ended questions and moderated, open-ended questions into every study, every design, and for every person, Quester exposes nuances in research missed through traditional methods. Studies are designed by researchers, conducted by proprietary artificial intelligence, and jointly analyzed by trained linguists and statisticians who bring the full and complete story to life, often through a single phase of research. Today, Quester is used by many Fortune 100 and Fortune 500 firms to perform studies on product innovation, brand equity, path-to-purchase and more.