Red Nose

Red Nose (formerly SIDS and Kids) provides vital, evidence-based safe sleeping education to families and healthcare professionals all around Australia. They also conduct world-class research into sudden and unexpected death in infancy, including SIDS, accidental death and still birth. Red Nose also provides crucial bereavement support to those affected by the death of a baby or child, receiving more than 10,000 calls for support and education every year. Since Red Nose's inception, over $16.7 million has been devoted into researching stillbirth, neonatal death, Sudden Infant Death Syndrome (SIDS), and other causes that contribute to the 3,200 unexpected infant deaths that devastate Australian families each year. All education and information provided by Red Nose is evidence based and guided by Red Nose's National Scientific Advisory Group (NSAG), a committee made up of experts in research, health care, and midwifery. The tireless work of Red Nose has reduced sudden and unexpected deaths by 85 per cent since 1990, saving 9,967 babies' lives.