Roche Communications
We offer realistic expectations for our clients - not just what you want to hear. We know the best press coverage doesn&s;t come from a &s;fire and forget&s; approach to issuing press releases. We understand it is dependent on cultivating and nurturing relationships with writers, learning their likes and dislikes, what stories they prefer, what angles they are looking for. We know when to make that call and when to leave alone. It&s;s about building brand awareness and it takes time. But we&s;re good at it: it&s;s an approach that has helped Carluccio&s;s grow from a single restaurant to around 50 restaurants. Obviously, we have excellent food, drink and lifestyle press contacts. But we know it&s;s not just about journalists these days. We&s;re also acutely aware of the need to incorporate social media in any communications package - not just Facebook, Twitter and blogs but the next generation of apps too. The internet is a powerful means to engage directly with consumers to help shape your brand.