Rotwomedia

we think of media not just from the perspective of media experts, but as business-oriented marketing professionals with deep knowledge of media. it is common to see agencies get into the details and rationale of media plans, developing studies, research, tactics, etc., that look good from a media standpoint but lose the focus of the final business goals. for us, the greater goal of the plan, the business goal, is what drives all the decisions and strategies of our media plan. this isn’t just some nice big text on clean slide that we show during new business presentations. but truly, at the end of day, if a digital buy garners the promised impressions, if a tv buy runs flawlessly and we get the reach and frequency we anticipated, this is all positive. however, if we are not actually being held accountable for business results, are we really being good stewards of the brand’s investment? this is why we want to partner with brands oriented to win in the market, and what truly sets us ap