RS Media Group

We, the founders, were convinced, back then in summer 2013, that digitalization would massively change all businesses, be it manufacturers or retailers, B2B or B2C. Businesses would have to deal with changes in the way customers communicate, get information about the products and the way they buy. Loyal customers would suddenly change their suppliers because of their inability to submit an offer online. Craftsmen wouldn't have the time to deal with a supplier’s sales department and call center anymore - they would want to do what they always do when shopping in private: order online, interact digitally and focus on their core business. Manufacturers would sell to end customers directly, retailers would have to create added value, reinvent themselves and their products would be sold as services. In our business there are hundreds of digital agencies and consulting firms that are focused on digitalization. But three years ago we were sure that most agencies and consulting firms did not address the subject in its entirety or dealt with it superficially. Nowadays, when enterprise customers think about digitalization, they consider their marketing and sales processes, develop roles, analyse user journeys and optimise web sites. But after the first web projects they realize that all of these measures cannot be successful without excellent master data, an integrated IT services infrastructure and MDM, PIM DQ and BPM. That’s the reason why we decided, back then, to found our company, parsionate - as a means to both consult and integrate, as a link between marketing and IT. We are consultants, architects and developers. We are more familiar with sales processes than system houses and definitely more familiar with IT than marketing agencies. For our customers, we are a strategic partner that specializes in the conceptual design and implementation of digitalization processes. Back then we called it “Omnichannel Excellence� and I’m glad that now, after three years of working together, this vision has become a ...