Rukus Avenue

Founded in 1996 by Sammy Chand, Rukus Avenue's confluence of cultures has had a signature musical expression that has been noted for its cultural contribution to America. Its storied history has featured artists that have been recognized by the New York Times, Smithsonian Museum, BBC, FOX, CBS News, WNYC, KCRW, and more while its music has been showcased in over 60 different film and television shows from around the world. Considered the conduit of the South Asian music movement around the world, Rukus Avenue collaborated with the White House in 2016 on an anti-bullying album for President Obama's "Act To Change" Initiative. In 2017, Rukus Avenue Group partnered with the UNODC to release "Music to Inspire": a triple disc compilation featuring over 75 renowned artists and dignitaries from around the world as a collective fight by the music industry to end human trafficking under the "Artists United Against Human Trafficking" banner. All monies raised from the charitable album were donated to the Trust Fund in support of victims. In 2018, Rukus Avenue marked its 24th release with their soundtrack for the film "The Black Prince" featuring the likes of Talib Kweli and Nelly Furtado. In 2019, Rukus Avenue founded Dash Radio's exclusive South Asian radio station, Rukus Avenue Radio, which has grown to become the world's most listened to South Asian radio station with 3.7 million listeners a month. In 2020, Rukus Avenue scored the hit Netflix series "Indian Matchmaking" and will release a music album version of their Artists UNited Against Human Trafficking live virtual music concert.