Ruroc

Ruroc has 4 core principals that guide us whether it's in product design, athlete sponsorship or even down to how we engage with our fans. 1. We must be unique. The gear we create, the markets we tackle, we must be like nothing else in our category. 2. Our gear must have added performance benefits. We don't build anything that wont make riding an easier and all round better experience! 3. Our Fans have to have their say. If we don't have fan approval then we don't make it. New products will always be led by our fans. 4. Whatever we create, wearing it will make you step out of your comfort zone. If it doesn't, then it's not a Ruroc. Test what we've built, guide how we build it. Complete our mission and Ride Ruroc where you need it most! Ruroc created the world's first helmet system with integrated goggles and detachable face mask to protect from rocks, rails and sub-zero wind-chill. Our mission is to construct the most insane gear that enhances protection in extreme environments. Your mission is to go there.