Sarah Doody

Sarah Doody is a user experience designer who specializes in product and brand development. Sarah currently leads user experience and design at AdKeeper and was one of the company's first hires. Prior to AdKeeper, Sarah co-founded the technology company Saber Seven, Inc. While there, Sarah took Dorthy.com (read about it in VentureBeat), a project transforming the search process, through the entire product lifecycle. In 2004, Sarah won Silver in the redesign of Boxes and Arrows, a leading website on the practice, innovation, and discussion of design. Over the last 10 years, Sarah has worked with Fortune 500 companies, successful start-ups, and non-profits to help them create unique brand identities and engaging experiences. See more of her work or view her portfolio. Sarah is currently studying the idea of what she calls Personal Metrics - understanding how measured feedback can equip people with information that causes them to change their lifestyle and behavior. Sarah believes that brands who want to lead in the service and experience based economy must employ Personal Metrics to facilitate engaging relationships with consumers. Sarah enjoys advising starts ups on experience, design, and platform development. She also loves running, skiing, fashion, and trying out new healthy recipes. * The ideas expressed on this website are those of Sarah Doody and do not reflect those of her employer.