Sirdata

Sirdata, a young independent French innovative company, collects, aggregates and processes - semantically and statistically - raw web user browsing data, in the strictest respect of data protection and privacy. A know-how that allows the company to create audience segments - intent, interest, life event, demographics, audience extension, brand - according to the targeting strategies of each brand. If the company is natively integrated with the main secured platforms used by agencies and brands (DSP, CRM, DMP, CDP ...), it now helps publishers by allowing them to combine their premium inventory with the quality of its data and / or semantic tools directly in their Ad Server or SSP. The solutions and services provided by the company allow its customers and partners to leverage quality data, in a controlled governance, respectful of the desire expressed by the User. Sirdata is an ARPP member | IAB France Board Member | IAB France Task Force Privacy Coordinator | IAB Europe TCF Steering Group member | Turing Club Member. These implications are intended to promote useful and minimized data use, develop data privacy understanding and favorize qualitative user experiences approaches.