SmartSpotter

SmartSpotter was founded by former sales-, marketing- and category managers in early 2011 in the Netherlands. The goal is that on 25 November 2024 all agreements between retailers and suppliers will be fulfilled. This is done by making in-store execution quick, accessible and efficiently negotiable through shoppers, field staff and store staff. With the SmartSpotter platform, the Spotters with their smartphone are the 'eyes and ears in the market' of, for example, shopper marketing- and sales managers. In 2017 SmartSpotter became an Advantage Smollan Company.