SnowSports Industries America

Founded in 1954 and based in Park City, UT, Snowsports Industries America (SIA) is a nonprofit, member-owned trade association representing the winter outdoor community including suppliers, retailers, sales reps, resorts and nonprofits whose mission is to help the winter outdoor community thrive. SIA provides value to its members through continuous education, insightful research, creating a path for an inclusive winter outdoor community, growing participation in winter outdoor sports and developing consumer events (Snowbound Festivals) that drive business, while advocating for pressing issues that face the winter outdoor industry such asclimate change and tariffs.