SPARK Neuro

Founded in 2017, SPARK Neuro is a neuroanalytics tech company revolutionizing the evaluation of audience engagement in advertising and entertainment. Instead of relying on traditional, biased approaches, SPARK Neuro goes right to the source, measuring brain and other nervous system activity to see exactly when people are engaged and when they are not. SPARK Neuro quantifies attention and emotional levels with second-by-second precision. SPARK Neuro's research is trusted by major brands, ad agencies, TV networks, movie studios and the U.S. military. Partners include Anheuser-Busch, Barclays, Clorox, FedEx, Fidelity, General Motors, JetBlue, Hulu, Mars, NBC, Paramount, State Farm, Universal, Walmart and numerous other Fortune 500 companies.