Sparks Research

Sparks Research is a full-service marketing research and business intelligence firm which provides the most flexible methods and high touch customer service to companies of all sizes looking for data comprehension and above-and-beyond insights. Since 1971, Sparks has translated marketing research and analytical findings into marketplace solutions for their clients, which include Fortune 100 global companies and leading national and regional companies in industries such as financial services, retail, higher education, automotive, professional services, utilities, healthcare, consumer packaged goods, telecommunications, manufacturing, and general services industries. Sparks Research's services enable client partners to keep a pulse on the key aspects of their business, create winning strategies, and make data-driven decisions. Sparks has built its reputation around comprehensive capabilities, agile and innovative approach, best-in-class analytical insights and unmatched customer service. Leading edge methods are used to deliver custom solutions that answer clients' critical business questions, going beyond traditional qualitative & quantitative to deliver unparalleled insights. Sparks marketing research and analytical services are built around its four pillars - Customer, Consumer & Market, Concepts, Products & Services, and Employee, Associate & Organizational - and their experienced, accessible management team can handle nearly any project, including Quantitative Studies (e.g., telephone, mail, online surveys; intercept surveys; Competitive Intelligence; customer panels), Qualitative Capabilities (IDI's; focus groups, observational research and projective techniques) and reporting. Business Intelligence and analytical capabilities include forecasting, predictive modeling/analytics, prescriptive modeling, big data analytics, social data intelligence, price modeling, data mining, and machine learning. Sparks Research is located in Clemson, SC and Greenville, SC.