Spectrum Media Services

Spectrum Media Services’ core focus is on leveraging recent content consumption as a signal of consumer intent. The Spectrum Platform is our proprietary contextual & audience platform, which has the a...bility, in real time & at Web scale, to understand the meaning of a page at the topic level – not just through a few isolated keywords. The Platform listens to content consumption event streams, reaching millions of users consuming billions of URLs. The Platform uses its topic-level understanding of content to score these media opportunities based on how likely they are to engage the consumer with your marketing message, producing page-level contextual or audience Content Targets for targeting, reach extension, & analytics.