SPORTS SPECIALISTS

Sports Specialists Ltd. (SSL) is a collective of the best specialty retailers in the U.S. Since our humble beginning in March, 1965 as the Ski Specialists Guild and incorporating in 1971 as SSL, we have been the leading marketing, purchasing, and merchandising group in the specialty ski, snowboard, outdoor lifestyle, and casual furniture industries. SSL is owned and directed by specialty sports retailers for specialty sports retailers. We share a passion for the lifestyles we embrace and engage in every working day, giving SSL a unique insight into the marketplace that you just can't get anywhere else. Our business leaders partner with industry leaders in how to sustain and grow specialty retailers business in our focus categories.