SRDS

SRDS continues to be the leading provider of media rates and data to the advertising industry as it has been for over 80 years. Our sources offer comprehensive coverage of traditional media – such as magazines, newspapers, television and radio – as well as today's alternative marketing opportunities – such as online, out-of-home and direct marketing. SRDS continues to grow with high quality data and advanced functionality to meet customers' planning and buying needs. Maintaining a position as the leading information provider in the high-powered advertising business isn't easy but SRDS works hard to uphold our commitment to our customers. Our database of media rates and data is the largest and most comprehensive in the world – cataloging more than 80,000 media properties and 30,000 direct marketing lists in all. This massive network maintains its currency with verification for each listing up to 20 times a year and more than 25,000 listing updates every month. Updates keep subscribers current with changes in advertising rates, circulation information and personnel contacts – including email. In addition to offering the industry's most up-to-date information, SRDS continually provides information on many new and exciting advertising opportunities-whether they be new magazine launches or new alternative media options such as online Web sites and out-of-home vehicles. It's no wonder that our unsurpassed data collection and maintenance capabilities and long-standing reputation have earned us such a high-caliber customer base. A staggering 95 percent of all advertising agencies rely on SRDS products – ranging from small local shops to large, international agencies such as Ogilvy & Mather, J. Walter Thompson, Starcom and McCann-Erickson. Our customer base also includes in-house advertising departments at such companies as Federal Express, Kraft and Microsoft – as well as large media conglomerates, libraries and universities across the country. In December of 2008, SRDS became part of KMR Group. KMR Group is a division of the Kantar Group, the information, insight and consultancy arm of WPP.