Standard Media Index

Standard Media Index is the most trusted source of advertising pricing and spend data in the marketplace. SMI accesses actual invoices from the world's largest media buying groups, as well as leading independents, and then organizes that data to create a clear, granular, and easy-to-use database for clients and agency partners. By aggregating this data, which accounts for 85%+ of all agency spend, SMI offers detailed ad intelligence across all media types, including Television, Digital, Out of Home, Print, and Radio. Data can be broken down by ad types, publishers, product categories, and other dimensions.