Strap

Strap is Wearable Intelligence Software for marketers and advertisers. Strap increases marketing and advertising effectiveness through more precise targeting and personalization. Strap achieves this targeting through custom human activity centered services based on wearable data. With Strap, businesses can segment and incentivize their customers through a rich set of human generated data. Strap was founded in early 2014 by Steve Caldwell, Patrick Henshaw, and Joey Brennan, and is headquartered in Cincinnati, Ohio. Follow Strap on Twitter at @getstrap.