Stratechery

Stratechery, in a literal sense, is a website; you can choose to receive content from that website via email and, as of a year ago, podcast. Stratechery in a figurative sense, though, is my home on the Internet, a spot on the infinite digital frontier that is mine. This speaks to the first reason to build my own solution: while WordPress, the CMS that underpins Stratechery, is open source, and thus something I can control, the various services I used to manage subscriptions and send email were not; I wanted to rectify that. The second reason to build Passport is to provide a better experience for my subscribers. One of the downsides of relying on a menagerie of different services is that there were both more rough edges exposed to users, and also an inability to provide more personalized offerings. Passport is an improvement on both fronts. The third reason to build Passport is to expand my capabilities as a creator. It is valuable to make it easy to get started (Passport has a learning curve) but there is room for more powerful tools that let creators do more, from the ability to fully customize a website to a powerful templating system to single sign-on capabilities. Passport is enterprise software for creators.