Strategir

At Stratégir we strongly believe in specialisation, we are consequently genuine experts. Since 1986 we have focused on four areas- New Product Development, Product & mix optimisation, consumer insights, shopper insights and retail. Our senior international team partners with clients on their brand journey in local or global markets, from initial inspiration and innovation until brands go on sale in store. Through our shopper offer we also observe and understand how products are performing; setting the landscape for further innovation and product development. Over the years, we have invested continuously in our knowledge and experience to develop leading-edge methods, techniques and databases. Driven by curiosity, we were one of the first agencies to integrate 3D modelling to develop virtual shopping environments for testing brands and packs, using mobile eye tracking and life-sized shelves. We have always sought to understand the underlying reasons for the ways people behave, using innovative methods by merging behavioural measures, qualitative and quantitative research, ethnography, semiotics, in-store, online and in-home studies - we have the right tools to help clients, whatever and wherever the problem.