Stripe Communications

Stripe is an agency committed to developing the next generation of communication professionals. As well as regular visits to present to students at Edinburgh University and Queen Margaret University, we continue to hire young and dynamic talent through our graduate recruitment programme, Stars and Stripes. Each year we take on bright and enthusiastic grads to join our ranks and be part of Stripe Academy, our training and development programme. Now in its eighth year, the programme has kick-started the career of 25 outstanding graduates. My presentation was focused on providing students with a better understanding of the value of PR, and its effectiveness for delivering impact as part of a brand's integrated marketing strategy. As well as demystifying the industry, we discussed strategic thinking, campaign planning, media relations, community management, measurement and evaluation, agency life and what brilliant work looks like.