Sunshine Coast Tourism

Sunshine Coast Tourism (SCT) is a non-profit destination marketing organization (DMO) established in 2008 to promote and manage BC's Sunshine Coast as an unparalleled destination for discerning travellers. The organization's mandate is to cultivate a sustainable year-round tourism economy while protecting and respecting the region's natural environment and cultural diversity. SCT is committed to facilitating the evolution of the Sunshine Coast as a travel destination that is consistent with the values of its Indigenous communities, residents, local business, and stakeholders across the region.