Swag.com

Swag.com, the promotional giveaways startup that has doubled its sales every year since it was founded in 2016, has been acquired by T-shirt printing and customized apparel company Custom Ink. The deal joins Swag.com, with $30 million in sales expected this year, with the much larger Custom Ink, which has about $500 million in annual sales. The purchase price was not disclosed, but the parties said Swag.com owners received both cash and equity in Custom Ink. For Custom Ink, the deal aligns them with a digitally savvy company that is disrupting the promotional products industry with its "gifting-as-service" business model. It also gives them access to the coveted domain name Swag.com. The acquisition "is really core to what we want to accomplish for our organization and our customers," Marc Katz, CEO and Co-founder of Customer Ink said. Swag.com in turn gets to join a larger company it believes will help it grow even faster. "What we build together is probably much bigger than what we can build separately," Jeremy Parker, co-founder of Swag.com said. "We feel there is just so much room for growth." Custom Ink and Swag.com executives say the acquisition deal will enable their companies to build ... [+] something bigger together.