Swire Resources

Swire Resources, a wholly owned subsidiary under the Trading & Industrial Division of Swire Pacific Limited, is a leading brand management, retail and distribution company in Greater China. Founded in 1990, we have evolved dynamically to meet changing consumer preferences and market trends. Our expertise in brand building, marketing, distribution and retailing has enabled us to establish premiere sporting names like Reebok and Puma in Hong Kong and China in the early days. Swire Resources has gone from strength to strength over the years, expanding our portfolio to include casual footwear, outdoor and contemporary lifestyle, representing a range of renowned international brands in this region.