TACConsumer

T.A.C. was found in 2002 with 3 major shareholders namely Arpirat Kiatphaibool (President), Chatchawe Vatanasuk (Chairman & CEO), and Theerawat Louhaphan (Chief Operating Officer) holding majority of shares and managing the overall strategy and direction of the company. The company begins her business in the Food Service Beverage area with strong alliance with C.P. 7-Eleven under the exclusive tea-based beverage supplier to the food service section agreement since 2003. The company then expand to the massive consumers' Ready-to-Drink market in 2005 with the launch of Zenya RTD Green Tea. In 2008 Zenya RTD Green Tea holds the number 4 market share position out of more than 50 brands competed in the past years with lowest marketing spending comparing to all the top 20 brands (~less than 10-15 times of all other top 5 brands). At the end of 2009, the company grew into the massive food segment. 7-Fresh by Happy Chef is the only on-the-go grilled porkball in 7- Eleven shops nationwide. With the above, T.A.C. experienced a rapid and sustainable growth since the beginning. The company has grew from a total sales turnover of THB 24 million in 2003 to THB 650 million in 2010. By 2016, we,TACC determine to drive our organization to be one of the Asian leading companies in the food and beverage industries who can timely response to consumer's insatiable demand