The Call Business

The Call Business created a customer service survey and rolled out a telemarketing campaign in seven languages to gather results over two months. As none of the contacts had been approached by Servomex representatives in the past, our objective was to identify at least 25% of the contacts within the initial time frame. Our telemarketers had to identify the relevant contact through desk research and telephone enquiries. Once they made contact, our team collected full contact details, carried out the survey, and often fielded a range of questions about Servomex products. For example, many customers were not aware that Servomex offered warranty and recalibration services, so follow up literature was sent out with covering emails in the native language. The campaign has quadrupled the size of the Asia Pacific mailing list. We were able to engage with over 30% of the audience, all of whom provided full contact details; 23% subscribed to a newsletter; and 10% were interested in purchasing products or services.