The CRO Collective
The CRO Collective is a B2B consultancy that uniquely focuses on supporting the success of Chief Revenue Officers and the CEOs who appoint them. CROs are in a particularly challenging position. They... carry enormous responsibility and their role impacts multiple departments that directly touch customers and revenue. The company's success is directly attached to the CROs performance. It's the one position that CEOs cannot afford to have underperform. And CROs can’t afford to fail either. Too much is on the line not only for their current appointment but their reputation and future opportunities are at stake. The challenge is that as the role of CRO is still relatively new - only about 6-8 years - CEOs still struggle to understand what CROs really do, what the scope of the role actually is, and how to set them up to succeed. CROs - who come almost without exception from sales leadership roles - bring their own preconceived perspectives. Perspectives that worked brilliantly for deal-making but do not allow for the more holistic, multi-disciplinary scope that the role actually requires. As a result, CROs frequently find themselves in contention with other executive leads, fighting to implement their strategies, and struggling to use their limited strengths to unify multiple divisions. Let's face it, If the CRO wins, the company wins. And if the CRO loses, the company loses. That's the bottom line.
About The CRO Collective
Estimated Revenue
$1M-$10MEmployees
11-50Category
Location
City
New YorkState
New YorkCountry
United StatesTech Stack (78)
Widgets
Programming Languages And Frameworks
Devops And Development
Marketing
Computer Networks
Platform And Storage
Mapping
Payment
Audio / Video Media
Content Management System
JavaScript Libraries and Functions
justifiedGallery
jQuery
Modernizr
ProgressBar.js
Skrollr
Hover Intent
carouFredSel
FitVids.JS
FlexSlider
fullPage.js
Isotope
touchSwipe
waitForImages
OWL Carousel
Swipe JS
prettyPhoto
GSAP
Mixitup
Infinite Scroll
imagesLoaded
Chart.js
OwlCarousel2
Packery
countTo
core-js
Fizzy UI Utils
html5shiv
yepnope
es6 promise
Intersection Observer
WebAuthn
React