theDifference Studios

The Difference creates a Motion Story for a Fortune 15 company which targets C-suite pharmacy executives with an optimistic view of the future. As part of an ever-expanding client relationship, which includes of dozens of internal and external-facing Visual Communications projects, The Difference makes a "direct-to-market" Motion Story which targets the topic of the pharmacists' role in health care. he story follows the path of a patient named Steve as he manages his health care needs, which mandate coordination between multiple players in the health care system. Steve's pharmacist, Amy, is able to mitigate typical frustrations and challenges and get Steve the support and care he needs, in a pro-active way and knowledge-based way. The piece features some of the latest innovations from The Difference VizComms Motion Stories, with innovations to audio, video, coloring, and editing cuts.