The Folklore Group

The Folklore Group is a conglomerate of B2B, consumer, and media products that enable the global ecosystem to seamlessly discover, connect with, and shop African and diasporic designer brands. Our primary product, The Folklore Connect, is a wholesale e-commerce platform that empowers global retailers to discover and shop African and diasporic designer fashion and lifestyle brands. The company also operates The Folklore Marketplace, a consumer shopping aggregator that will replace the company’s original direct-to-consumer platform and The Folklore Edit, an online media platform that will feature industry analysis, interviews and news about the African and diasporic design industry.