The Good Face Project

With a commitment to clean, and transparent beauty, The Good Face Project's powerful algorithms analyze beauty products and skincare ingredients across 15 dimensions of safety, effectiveness, and cosmetic benefit to provide consumers with individualized skincare recommendations. Powered by a comprehensive ingredient ontology, The Good Face Project analyzes product labels and screens every ingredient for efficacy and toxicity, presenting users with a Safety Grade to ensure ingredients of the highest caliber. Through data-driven analysis of skincare needs, The Good Face Project provides users with clean and shoppable products tailored to specific consumer goals. The Good Face Project believes that clean beauty is the new standard and is on a mission to empower consumers, brands, and manufacturers to be successful in the new paradigm. For more, follow The Good Face Project on Instagram, Facebook, and Twitter.