The Mall

The Mall aims to deliver an outstanding shopping experience. We sum this up as shopping as it should be. We create excellent facilities in our Malls and use our Mall branding to add value to the shopping experience. We are constantly looking of ways to improve our shoppers' experience. We undertake regular focus groups and other research to find out what shoppers want, and we strive to deliver it. In 2006, for example, we conducted a survey of 29,000 Mall shoppers - an exercise which has been recognised as the most extensive piece of research in the retail industry for that year. The results of this research informed our business plan for 2007 and beyond.