The Performance Marketing Association

The PMA is an organization that is here to protect and guide the performance marketing industry. It is with this in mind that I would like to lend a hand to the PMA. The PMA needs strong leadership that comes from a diverse group of members. Our focus at FinServ Media LLC (Bankaffiliates.com) is performance marketing for financial services (this does not include payday) . We see very stringent compliance issues in our particular niche and I believe that my addition to the board will help to make sure that the PMA can give the appropriate guidance to our members on working with financial institutions. As well as being in a particular niche, we are an affiliate network and deal with the dynamics of the publisher to network to advertiser relationship. We have knowledge of this complex relationship and believe that developing best practices and guidelines will help to foster a clearer and deeper relationship between networks, affiliates, and advertiser. If I'm elected to the PMA board of directors, I will work diligently to provide my experience and best judgement. My goal as a board member will be to deliver guidance to our members and clarity to our industry.