The Variable

Headquartered in Winston-Salem, N.C., The Variable combines an advertising agency that drives growth for today with an innovation consultancy that designs growth for tomorrow. Through an integrated offering that includes strategy, design, product innovation, advertising, social, community building, and more, The Variable helps globally-recognized brands including Electrolux, Scotts, Char-Broil, NAPA, BASF, Nestlé, P&G and others accelerate business transformation in the relentless fight against consumer indifference. In addition to the impact made on the overall business of The Variable's clients, the agency's unique combination of creativity and innovation has garnered kind praise and impressive awards from leading publications. The Variable has been an Ad Age Small Agency of the Year three times since 2015; Was named one of Adweek's Fastest Growing Agencies in 2021; Earned a spot on Fast Company's Best Workplaces for Innovators in both 2020 and 2021, and was selected by Forbes as one of America's Best Startup Employers in 2021.