Trafficology

Trafficology is a marketing newsletter, founded in 1999 by Wayne Yeager and acquired in 2003 by Nitro Marketing. Trafficology offered cash prizes to people who submitted ideas for generating traffic, and then published the best ideas in the monthly newsletter. Trafficology&s;s business model was an early implementation of what&s;s come to be known as "freemium" content, which included a free version of the newsletter as well as a paid, expanded version.