Trajaan

Trajaan is a search listening platform helping strategic marketing managers to detect opportunities in fast-moving markets. Faster than ever, traditional markets are getting disintermediated with th...e rise of ecommerce and the ability for customers to find new easy alternatives. Most consumers now buy many types of products online, starting their journey by searching for the best offers with search engines. Using not only Google, but also Amazon, Bing, Baidu and thousands of private search bars you can find on marketplaces like Sainsbury’s, Carrefour or Sephora. What consumers intend to buy from ecommerce platforms or learn online from media websites cannot be ignored by marketing teams anymore. They need to consider the data before they launch new products & offers. But most companies have no program on how to properly connect to search engine data, process the information and detect relevant trends & insights. This is why we launched Trajaan - to help strategists detect business opportunities from search data, by building simple but powerful dashboards fueled with artificial intelligence.