Upper Street Events

Upper Street Events is a specialist producer of unmissable consumer experiences, producing over 15 events a year at the heart of the UK's thriving art & design, craft, cycling, dance and specialist travel scene. The acquisition of Upper Street significantly strengthens Immediate's strategic audience development capabilities. The alignment of the special interest events, such as craft, with Immediate's existing portfolio of market leading brands creates exciting future growth opportunities. Immediate reaches over 22 million affluent and engaged UK consumers monthly across a range of special interest sectors, including Food, Cycling, Parenting, Weddings and Craft. In the Craft sector alone, Immediate reaches over four million passionate and active crafters every month across its current content platforms. Established in 1987, Upper Street Events received investment from Livingbridge and the Baronsmead Venture Trusts in 2014. Upper Street's current portfolio of events include; the Cycle Show, the Knitting and Stitching shows, Festival of Quilts, Country Living Fairs, London Art Fair, New Designers, MOVE IT, Adventure Travel Show and The London Cruise Show. These events are attended by over 250,000 high influence, passionate individuals and supported by 3,700 exhibitors and 150 major sponsors.