Upswot

UpSWOT is a fintech platform that enables banks to connect, collect, and normalize data from business software tools they regularly use. The company's technology serves financial institutions to help them build loyalty and grow engagement among their SMB clients. Its platform is a white-labeled portal deployed into customers’ private cloud and connected with the online banking application. Using an approach similar to Plaid, SMBs connect their data for continuous, API-enabled access to QuickBooks, Xero, Salesforce, and 120+ other business-critical SaaS applications. Data is aggregated in real-time and thousands of signals are analyzed to help SMBs better understand the health of their businesses via interactive dashboards. On the back-end, Upswot surfaces meaningful data for relationship managers to upsell the right products and services while building more meaningful and longer-lasting relationships. The Berkeley, Califoria-located company was co-founded by Aleksander Simeiko, Andrey Davydchuk, Dmitriy Syvolap, and Dmitry Norenko in 2019.