Upthrust

UPTHRUST is an initiative of The House of Marketing answering a need for operational digital marketing (technology) talent by bridging the gap between marketing and IT. UPTHRUST helps its clients to achieve impactful digital marketing by offering an operationally-excellent and result-focused skill and knowledge set ranging from core online marketing knowledge to in-depth & hands-on tool expertise combined with deep marketing campaign acumen. We focus on six domains: operations, performance, technology, media, growth & design. We do both project and interim work and work for leading companies in Belgium. Both UPTHRUST and The House of Marketing are part of the Quanteus Group. Quanteus Group is a renowned professional services provider delivering significant impact on and contribution to the sustainable economic development of the local markets it is active in, and therefore ultimately to the well-being of the people in these markets. Wonder where the name UPTHRUST is coming from? It's plain and simple applied physics: gravity is a downward force that pulls an object down. UPTHRUST is the upward force that pushes an object up. In a client context, we translate this to the "iceberg principle". Clients are only in contact with the tip of the iceberg, but 9/10th of an iceberg's mass is unseen, deep down in the water. Every consultant is continuously coached, backed up by an extensive group knowledge base and nurtured in a sharing company culture. The importance of the iceberg principle within the group is reflected in the naming of one of our entities: Upthrust, the upward force that makes the iceberg float on the water.