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SEO, is the practice of building website content with this in mind. Search engine optimisation is an exceptionally multifaceted topic and industry with many different strands. Put simply, SEO is the process of creating or editing existing web content to make it compliant with search engine ranking factors and push it up the index of displayed results. Search engines have evolved the algorithms they use, to ensure the most relevant search results appear consistently. In 2019 alone, Google made around 3200 changes to its search engine. Keeping up with all this information is exceptionally difficult, and at times impossible. An SEO agency works hard to understand what the algorithms are looking for and how to best advertise client's content online. As a Bristol SEO agency, we spend a lot of our time analysing what's working and what algorithmic ranking factors have the strongest impact on SEO. We've even developed our own SEO software to help us. We thought we'd spend some time building out an SEO hub so we can share our learnings, knowledge and guidance with anyone interested.