Urban Rider

Urban Rider are an independent retailer supplying the world's finest riding gear to motorcyclists and scooterists. We believe riding two wheels makes life better. Whether you ride recreationally or commute your bike is an essential part of life and the path to true freedom. You may define freedom as escaping the stresses of everyday life or the ability to spend more time with your family instead of being at the mercy of public transport. Vital to the pursuit of riding is staying safe but not at the expense of comfort both on and off the bike. Our mission is to support your enjoyment of bikes with the very best gear from around the world. Product knowledge and customer service are at the core of the Urban Rider experience, giving you the confidence to make the right purchase decisions backed up by an industry leading after sales service. Shop online via our mobile optimised site or at our London store and HQ, based on the famous New Kings Road in London. Over four floors at number 51, the store is a mecca for petrol heads.