Vidaa Usa, Inc.

VIDAA Smart OS is a Linux-based open smart TV operating system. The independent company VIDAA USA was established in 2019, and it has - in just two years - become a strong global contender in the smart TV platform space. In 2020, VIDAA introduced a completely new and revamped user interface named 4.0, which puts users and their way of consuming content at the core of the design. As of May 2021, the most advanced version on the market is VIDAA U5, which saw further improvements in user experience by implementing Google Assistant capabilities, its own voice service, the new VIDAA remote control smartphone application, as well as advertising and billing services in select markets. VIDAA is preinstalled on new Hisense TVs as well as Toshiba Smart TVs manufactured by Hisense.