Virtual DBS

Virtual DBS, Inc. provides cloud computing technologies to deploy traditional database marketing toolstargeted marketing lists, predictive modeling, and data hygiene through an on-demand, software-as-a-service, and Web-enabled platforms. It offers predictive analytic solutions, including V-Profiler that produces a detailed set of charts and graphs to compare and contrast customers or responders against a universe of prospects in market; V-Profiler Plus; Profiler RFM-Tenure Plus, a combination of customer segmentation model and predictive model that segments, statistically compares, and contrasts users business to business (B2B) or business to customers (B2C) platinum, gold, silver, and bronze customer groups; churn-risk model analysis; and custom modeling. The companys data platforms include V-DataSuite that allows users to match-and-append house files with demographic fields from its marketing universe; FastMatch, an automated, real-time data match, and append utility used to address hygiene, phone number validation and clean-up, data enhancement, and data verification; and customer data integration, list fulfillment, and campaign management. Its data products comprise B2B and B2C market data; GeoVectors, which are mutually exclusive micro clusters containing dimensional scores that combine combinations of primary demographics, including age, income, household type, and geography into one cumulative vector; Wealth Capacity Score, a composite score that measures the interaction of financial demographics and consumer behaviors into a percentile rating; and GeoSpatial tools. The company serves catalogs, energy and utilities, finance and insurance, government, healthcare, higher education, high-tech, non-profit, online lead generation, retail, telecommunications, and travel and hospitality markets. Virtual DBS, Inc. was founded in 2010 and is based in North Kingstown, Rhode Island.