Visibility Public Relations

Content marketing is a strategic approach focused on creating and publishing relevant and insightful content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. Publicity is a powerful tool for influencing positive behavior, which provides the medias third-party endorsement for products, services, issues, organizations or individuals. As opposed to advertising or direct marketing, communicating through journalism delivers credibility that is unmatched by other forms of communications. Thought leadership marketing is the art of positioning a company and key executives as category leaders through best-in-class content. By consistently publishing articles, producing videos, and other forms of original content, potential clients, conference chairpeople and industry leaders will associate your brand as an authority. When it comes time to Visibility Public Relations specializes in representing emerging and established leaders and agencies in all aspects of creative marketing, from branding and identity development, advertising and design, market research, publishing, trend forecasting, product development and innovation. Our marketing oriented approach builds clients&s; industry leadership and generates business leads through positive exposure in influential media outlets, digital, print or electronic. Each Visibility public relations program is predicated upon an analysis of a client&s;s marketing and business development needs. Campaign strategies are developed to support client strengths and communications programs are driven by a proprietary and proven &s;@Issue&s; process, which rapidly builds media awareness and thought-leadership while delivering valuable publicity opportunities. Content marketing is the heart of an effective inbound marketing campaign. Lens knowledge of the creative industry combined with his vast connections to both print and online outlets make him an indispensable ally in any firms inbound marketing efforts. Lens relaxed and friendly demeanor ...