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VisitInvernessLochNess

VisitInvernessLochNess

"VisitInvernessLochNess are delighted that VisitBritain has managed to bring the Social Travel Summit not only to Scotland, but to Inverness. This is a fantastic opportunity to showcase the destination as well as hear from and tap in to the expertise and knowledge of influential bloggers from across the world." Looking west along Loch Affric to snow topped mountains in the Scottish Highlands (image by Visit Britain). Research by VisitBritain - The role of social media in the context of holidays - has shown the powerful influence social media has in positioning Britain as a destination of choice for international visitors, offering unparalleled opportunities to engage directly with potential visitors in a timely way, with the right messages, demonstrating an understanding of their world and motivations for travel. That's one of the reasons why VisitBritain's largest campaign for 2016 - the GREAT Britain 'Home of Amazing Moments' campaign (#OMGB) has a strong digital focus to promote memorable moments visitors can only experience on a trip to Britain. It aims to show people the experiences, culture and countryside available across Britain to inspire them to want to be part of it and book a trip to come and discover their own amazing moments. It invites people to share their amazing UK moments using the hashtag #OMGB, which will also be used by the travel bloggers attending the summit. Encouraging visitors to share their own holiday experiences online is already a key way that VisitBritain is inspiring more people to come to Britain. The national tourism agency is a frontrunner in the digital space, ranking first among key competitors in number of Twitter followers (300k) and third for Facebook fans (3 million) and Weibo followers (510,000). Both campaigns tie in well with another key finding of VisitBritain's research which shows that people are most eager to share their own content if there is a high chance it will be recognised and promoted. UK travel and tourism businesses including tour operators, DMOs and digital marketers or any travel industry representatives interested in attending the Social Travel Summit, which takes place from 20-21 September 2016 in Inverness, can find out more at https://thesocialtravelsummit.com Tourism is Britain's seventh largest export industry and third largest service sector. The industry is also a major job creator for example every 22 additional Chinese visitors that come to Britain create an additional job in the sector. Inbound tourism is worth more than £26 billion to the UK economy.

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About VisitInvernessLochNess

Founded

2015

Estimated Revenue

$10M-$50M

Employees

51-250

Category

Industry

Leisure, Travel & Tourism

Location

City

Inverness

State

Highland

Country

United Kingdom

Tech Stack (0)

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