Wayin, a Cheetah Digital Company

Wayin, a Cheetah Digital company, makes it easy for non-technical business users to create engaging, interactive marketing experiences that collect zero-party data at speed and scale across all channels. Marketers can select from more than 85 different interactive marketing experiences and data capture mechanics that offer a value exchange with consumers in return for zero-party data. These experiences can be rapidly configured and published to any digital channel, whether owned, earned or paid, from websites to microsites, mobile apps to in-venue screens, social stories to ad units, and many more. From the largest screen to the smallest ad unit, Wayin-powered interactive experiences collected more than 1.3 billion zero-party data records for the world&s;s leading brands in the past two years alone.