W&M
With brands such as Erdal, Frosch and tana, Werner & Mertz is well established on the European market as an innovative company. For over 150 years the company is committed to the Mainz location. Strong brands and the consistently pursued sustainable orientation of the entire company - all secure the future of Werner & Mertz on the way to becoming the European market and innovation leader for special care. The Recyclate Initiative was established in 2012 by Reinhard Schneider, managing partner of Werner & Mertz GmbH. In keeping with the open innovation business concept, partners from manufacturing, trade and NGOs work together across industries on Recyclate Initiative goals. They develop solutions for effective plastic recycling in accordance with the Cradle-to-Cradle® philosophy and raise public awareness of sustainability and the circular economy.