White Space Strategy

White Space are market analysis experts. We help clients take tough decisions either when looking for growth in existing markets or when considering entering new markets. Proposition development often lies at the heart of this. We believe that key decisions should be taken with complete market visibility. This is why we developed our Total Market Analysis approach. This is focused on customer analysis, but builds in deep primary research of all other stakeholders as necessary to illuminate and make sense of a market. Our clients include many of the world's biggest companies, global private equity houses, and smaller organisations ambitious to succeed. Over 85% of them repeat purchase. And finally, we care. Our pro-bono division supports several charities. We care deeply about our clients but also about our staff, our suppliers, our partners and our community. We believe strongly in 'doing what we say we do', and helping out where we can above, beyond and around this. That's why our average project satisfaction score is 9 / 10. We look forward to working with you in the future.